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Restaurant Operations Benchmarks With WiFi Data Running a restaurant takes a great deal of time, energy, and patience. Even with hard work and dedication to food, service and atmosphere, you still need to pay very close attention to your restaurant operations and important to benchmark restaurant operations key performance indicators. What is Restaurant Operations? Simply [...]
Restaurant Benchmarks Restaurant benchmarks are vital for making decisions about the operations and marketing of your restaurant. Benchmarking refers to a process of evaluating a company’s products, services, operations against an industry standard. In the restaurant industry, there are various benchmarks published on a regular basis which allow you compare your measurements and results to those [...]
Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back? Most brick-and-mortar business owners have no way of knowing when a once-loyal customer has stopped [...]
The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services. But, wait. That could be a bad thing about the internet, right? Well, not really. But no business owner can be blamed for feeling that way on the day they wake up to see [...]
Today’s restaurant & retail industries are as competitive as they have ever been. Likewise, diners have more options than they’ve ever had to choose from. This is why restaurant owners and retail operators should be concerned with not only acquiring as many new customers as possible, but also creating effective strategies to identify at-risk [...]
Customer analytics is key to any successful marketing campaign and operational strategy.The ability to measure, collect and monitor customer behavior and customer data before and after marketing and operations initiatives is the difference between a successful or unsuccessful strategy. For brick-and-mortar establishments, obtaining the necessary data has, until now, been somewhat problematic. Fortunately, with [...]
In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to respond to the positive ratings and reviews your business is receiving online. Many business owners will look at a positive review and think it is fine to simply [...]
You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and determination makes it so much more upsetting when you visit one of the popular online ratings websites to see a scathing, negative review. Your [...]
How to Market a Restaurant: Ideas, Tips and Trends The ideas, tips and trends in restaurant marketing are immeasurable. As technology evolves and consumer preferences modify themselves to keep up, successful marketing strategies need to be tested and adjusted, as well. While the still tried-and-tested traditional marketing strategies remain quite powerful, digital and online marketing [...]
In today’s competitive brick-and-mortar landscape, customer loyalty is crucial to business success. Restaurants and retail establishments need to be tracking key customer loyalty metrics to understand how their customers feel about their brand. And in an environment where customer sentiment is greatly impacted by online reviews, businesses that are not tracking customer satisfaction, sooner or later [...]