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What Is WiFi Marketing? WiFi marketing is a franchise, retail & restaurant marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect and clean customer names, contact information, customer behavior, and demographics. This customer profile data is then used to create automated personalized triggered marketing campaigns to influence [...]
Restaurant Smart Coupons The goal of any restaurant discount, offer, or digital coupon is to entice a customer to visit your establishment and/or purchase a particular item. Of course, the ideal solution would be for the customer to try out your restaurant based upon your brand reputation or restaurant marketing efforts, instead of having to use a [...]
Building a customer loyalty program is vital to your WiFi marketing and businesses growth! On average about 80% of your sales come from the top 20% of your customers. In addition, it costs about 5 times as much to attract a new customer as it does to retain an existing one. The better you are at retaining [...]
Customer ratings and customer reviews can be seen by restaurant operators and marketers as a major challenge to manage. They can have a significant impact on your bottom line and traffic to your locations. Yet with the right customer rating and review management tools, you can use them to identify issues and be proactive [...]
The internet of things and DIGIMAX Intelligence have created an opportunity for offline businesses to utilize WiFi sensors to collect, analyze and react to customer behavior data in real time. Even if they don’t log into your WiFi. DIGIMAX captures detailed, valuable presence analytics from your customers that you could never see before. Gain the [...]
Leverage your guest WiFi marketing with the DIGIMAX Intelligence WiFi marketing platform growth tools. You can build customer profiles, onboard customer data onto third party applications, and automate marketing before they gain full access to the internet from your WiFi captive portal. DIGIMAX allows you to choose from a list of powerful functions to include [...]
What Is A Captive Portal? A captive portal, also known as a WiFi landing page, refers to a web page that users are required to see and interact with prior to being given access to a network or the internet. They are usually found in restaurants, coffee shops and retail locations offering free guest WiFi internet access. [...]
What is WiFi Analytics? Wifi Analytics is the process of collecting and analyzing anonymous data from WiFi-enabled devices through WiFi access points. Every connected device, such as a cell phone, laptop or tablet, broadcasts a signal which allows Wi-Fi access points such as Cisco Meraki to recognize a unique device ID associated with the device. Therefore, the [...]
CRM databases – building clean customer profiles based upon behavior offline or online, demographics, and even visit history – are the foundation to your marketing and operations success. No matter what size or type of business you operate, your customers are your number one asset. Customer acquisition, retention, and maximizing your revenue per customer [...]
When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can turn out to be devastating for your business. In order to make intelligent decisions, and to make sure those decisions are indeed having a positive impact, you [...]