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In today’s restaurant industry, the competition is as fierce as it has ever been. In addition to that, customers have so many more choices of where they choose to dine. For these reasons alone, restaurant owners and operators need to do everything they can to ensure that their marketing strategy is optimized to its [...]
The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services. But, wait. That could be a bad thing about the internet, right? Well, not really. But no business owner can be blamed for feeling that way on the day they wake up to see [...]
Content Marketing for Restaurants When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it’s often forgotten that this powerful marketing strategy began long before the internet was even conceived. One of the original pioneers of content marketing was [...]
Today’s restaurant industry is ultra-competitive, so finding any way possible to decrease costs and increase guest loyalty should always be top-of-mind for restaurant operations teams. However, the only way to be as efficient as possible when it comes to your restaurant operations is to have solid, reliable customer data with which you can make intelligent, [...]
Social Wi-Fi refers to physical locations that use branded WiFi landing pages to capture their customers’ digital profiles in exchange for access to a location’s internet. Registration methods on the WiFi landing page include “single sign on” applications such as Facebook Connect. If a customer clicks on Facebook Connect to log in, they are [...]
Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch. When a customer changes [...]
What is Customer Churn? Customer churn, also known as customer attrition, is a term referring to a percentage of customers who have stopped doing business with a company during a specific time frame. For companies that rely on loyal customers, such as restaurants or retail stores, a high customer churn rate can be devastating for [...]
Restaurant and retail marketers are constantly seeking a way to gain a competitive advantage over their competition. With an almost overwhelming amount of competition and constantly increasing advertising costs, more and more business owners are turning to WiFi marketing to help them seize the upper hand. What is WiFi Marketing? WiFi marketing is a relatively new marketing [...]
Keeping your loyal customers coming through your doors is the lifeblood of your business. However, no matter what kind of business you manage or own, some of those loyal customers will choose not to return. This is known as customer attrition, or customer churn, and it should be kept under close watch. When a customer changes their [...]
Why are loyal customers important? It seems like an easy question to answer, but not all restaurant owners and operators understand how costly it is to lose, and then have to replace, their customers. Plus, companies may be doing irreparable harm to their brand if they aren’t recognizing why customers aren’t loyal to their brand. Many restaurant [...]