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When it comes to running a successful and profitable restaurant business, restaurant operations certainly cannot be overlooked. Making operations decisions on a hunch, or with a personal opinion, can turn out to be devastating for your business. In order to make intelligent decisions, and to make sure those decisions are indeed having a positive impact, you [...]
Restaurant Operations Benchmarks With WiFi Data Running a restaurant takes a great deal of time, energy, and patience. Even with hard work and dedication to food, service and atmosphere, you still need to pay very close attention to your restaurant operations and important to benchmark restaurant operations key performance indicators. What is Restaurant Operations? Simply [...]
Restaurant Benchmarks Restaurant benchmarks are vital for making decisions about the operations and marketing of your restaurant. Benchmarking refers to a process of evaluating a company’s products, services, operations against an industry standard. In the restaurant industry, there are various benchmarks published on a regular basis which allow you compare your measurements and results to those [...]
How to Design Your Next Giveaway to Generate Better Leads Looking to amplify your lead generation strategy this year? Try hosting a giveaway! Marketers can leverage giveaways to identify the right leads for their business, expand their email list and improve conversions. Keep reading for 4 tips to design a giveaway and generate high [...]
Your loyal customers are the lifeblood of your business. So, when a customer changes their routine and stops visiting your place of business, will you know? And do you have a system in place to entice them to come back? Most brick-and-mortar business owners have no way of knowing when a once-loyal customer has stopped [...]
The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services. But, wait. That could be a bad thing about the internet, right? Well, not really. But no business owner can be blamed for feeling that way on the day they wake up to see [...]
Today’s restaurant & retail industries are as competitive as they have ever been. Likewise, diners have more options than they’ve ever had to choose from. This is why restaurant owners and retail operators should be concerned with not only acquiring as many new customers as possible, but also creating effective strategies to identify at-risk [...]
Customer analytics is key to any successful marketing campaign and operational strategy.The ability to measure, collect and monitor customer behavior and customer data before and after marketing and operations initiatives is the difference between a successful or unsuccessful strategy. For brick-and-mortar establishments, obtaining the necessary data has, until now, been somewhat problematic. Fortunately, with [...]
In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to respond to the positive ratings and reviews your business is receiving online. Many business owners will look at a positive review and think it is fine to simply [...]
You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and determination makes it so much more upsetting when you visit one of the popular online ratings websites to see a scathing, negative review. Your [...]