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Today’s restaurant & retail industries are as competitive as they have ever been. Likewise, diners have more options than they’ve ever had to choose from. This is why restaurant owners and retail operators should be concerned with not only acquiring as many new customers as possible, but also creating effective strategies to identify at-risk [...]
Customer analytics is key to any successful marketing campaign and operational strategy.The ability to measure, collect and monitor customer behavior and customer data before and after marketing and operations initiatives is the difference between a successful or unsuccessful strategy. For brick-and-mortar establishments, obtaining the necessary data has, until now, been somewhat problematic. Fortunately, with [...]
In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to respond to the positive ratings and reviews your business is receiving online. Many business owners will look at a positive review and think it is fine to simply [...]
You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and determination makes it so much more upsetting when you visit one of the popular online ratings websites to see a scathing, negative review. Your [...]